Many factors affect the pricing strategy for JCB equipment dealer. First, the cost of manufacturing the machine is important. This includes materials, labor, and technology. Second, the demand for the machine affects price; higher demand can lead to higher prices. Third, competitors’ prices for similar machines matter. Fourth, the showroom’s location and target customers influence pricing. Fifth, taxes, import duties, and government regulations add to the cost. Sixth, seasonal offers or discounts can change prices temporarily. Finally, the company’s goal, like making profit or gaining market share, also affects how they price JCB machines. All these factors together help decide the final price in the showroom.